Zynga’s daily active users on mobile climb to 15M from 13M in December
Zynga’s shares slipped nearly 6 percent in after-hours trading as the company made its first-ever earnings report as a public company. Zynga swung to a loss of $435 million on a massive $510 million stock-based compensation charge related to its December public offering.
Excluding that charge, the company beat analysts’ estimates with earnings at 5 cents a share, higher than the 3 cents a share predicted by a Bloomberg survey.
Even though Zynga beat analysts’ estimates, it looks like traders were expecting a bigger quarter-over-quarter bump in bookings. Shares are down 6 percent in after-hours trading to $13.48.
Zynga’s shares have climbed more than 25 percent since Facebook’s IPO filing on Feb. 1 revealed that the platform’s payments revenue had grown 20 percent quarter-over-quarter into the end of the year. That suggested that Zynga might see a similar increase.
But Zynga did not see a commensurate bump. The company’s bookings were up 6.6 percent to $306.5 million from the previous quarter’s bookings of $287.7 million. Zynga said that non-GAAP net income (a measure that isn’t in line with generally accepted accounting principles and excludes that one time IPO-related charge) is $37.2 million compared to $63.2 million a year before. Net income is lower than a year ago because Zynga only finished its transition to using Facebook Credits in April 2011. If it had used Facebook Credits the whole time and gave Facebook a 30 percent revenue share, it would have seen a 65 percent year-over-year increase in revenue.

Bookings for the full year are up 38 percent to $1.16 billion while revenue reached $1.14 billion, nearly double what it was a year ago. Zynga expects to see between $1.35 and $1.45 billion in bookings for this year. The bookings metric factors in how much users paid upfront for virtual goods while revenue counts when users actually consume the virtual items they purchased.

Daily active users were flat over the quarter at 54 million while monthly active users rose to 240 million from 227 million in the third quarter. Monthly unique users, which doesn’t double count consumers who play more than one game, rose slightly to 153 million from 152 million in the third quarter.
However, Zynga is seeing growth into the first part of this year with daily active users up at 57.3 million.

The company is also growing its daily active usage on mobile devices. Mobile DAUs have climbed to 15 million, from the 13 million figure the company shared in December before the initial public offering. The company said mobile usage is up fivefold year-over-year and that it’s seeing “good growth” in payments on mobile platforms. Zynga didn’t share any specifics, however.
One thing to consider is that a big portion of Zynga’s daily active usage on mobile is through Words With Friends, which is more advertising dependent than other games. So one would expect that Zynga does not monetize its mobile users on a per-user basis as well as other freemium iOS or Android developers.
Zynga is trying to counter this by launching more virtual currency-dependent games like Dream Zoo, Dream Heights and Dream Pethouse, which are more female-focused and aspirational. Zynga calls them “vest and express” games.
The company also pointed out that it’s doing a better job at convincing users to pay. Monthly unique payers rose 13 percent in the fourth quarter to 2.9 million from 2.6 million in the previous one. Average bookings per user are also up to a record high at $0.061 from $0.058 in the previous quarter.

We’re still going to be updating this story as we go through the filing. Stay tuned.





February 17th, 2012 at 1:30 pm
[...] grew from 13M mobile DAUs in December to 15M in February [...]
February 17th, 2012 at 1:40 pm
[...] Zynga grew from 13M mobile DAUs in December to 15M in February 2012 [...]
February 17th, 2012 at 1:48 pm
[...] Zynga grew from 13M mobile DAUs in December to 15M in February 2012 [...]
February 22nd, 2012 at 9:36 am
[...] Revenue: Overall third quarter revenue was $311.3 million. Zynga does not break out mobile revenue, but it did say that it had 15 million daily active [...]
February 27th, 2012 at 6:40 am
[...] of those monetize through virtual currency purchases. The platform’s biggest developer Zynga saw only 2.9 million of its 153 million monthly unique users pay for virtual currency last quarter. So Facebook is likely facing the same uphill battle Google has been dealing with in convincing [...]
March 7th, 2012 at 4:07 pm
[...] yen ($420 million) in revenue last quarter alone, which — just for perspective — is more than the $311 million in revenue Zynga pulled in during the same period. Now with the domestic market saturated, DeNA and rival GREE are looking to duplicate their model [...]
March 9th, 2012 at 9:08 am
[...] Something is also retaining 60 to 70 percent of its users after seven days. For perspective, Zynga last said it had 15 million daily active users on Android and iOS and that took the $53.3 million acquisition of Newtoy and well over a year to [...]
March 23rd, 2012 at 8:45 am
[...] Feb. 2012, Zynga reported a $311 million revenue on 153 million unique users, for an average revenue per user (ARPU) of right around $2. But given that only about 3% of people [...]
March 23rd, 2012 at 9:07 am
[...] Feb. 2012, Zynga reported a $311 million revenue on 153 million unique users, for an average revenue per user (ARPU) of right around $2. But given that only about 3% of people [...]
March 23rd, 2012 at 9:11 am
[...] Feb. 2012, Zynga reported a $311 million revenue on 153 million unique users, for an average revenue per user (ARPU) of right around $2. But given that only about 3% of people [...]
March 23rd, 2012 at 9:23 am
[...] Feb. 2012, Zynga reported a $311 million revenue on 153 million unique users, for an average revenue per user (ARPU) of right around $2. But given that only about 3% of people [...]
April 4th, 2012 at 3:11 pm
[...] to pay $180 million for OMGPOP. In Zynga’s most recent earnings report, the company had over 15 million daily active users on mobile at the end of 2011, meaning the Draw Something acquisition may have more than doubled the [...]
April 24th, 2012 at 12:00 pm
[...] revenue. Mobile games in particular are an area where Zynga continues to expand, starting 2012 with 15 million DAU and the recent OMGPOP acquisition likely boosting that number. The developer is also pursuing new [...]