There are still lingering concerns about how mobile apps use and share personal data. About a year or so ago, The Wall Street Journal published a series of stories lambasting apps like Pandora for passing on data to ad networks and partners. This is a way for developers and the MMA to be proactive about heading off such concerns. The MMA is touting the policy as a first of its kind document, created with input from the development community and designed to address what it calls the “core privacy issues” of the industry today.
The policy also makes it clear that its up to developers to detail the exact functionality of their app and provide users with what the MMA calls a “clear, illustrative list of the most important data points obtained by each app.”
The policy was authored by the MMA Privacy and Advocacy Committee, a group within the MMA that counts a variety of mobile advertising players such as InMobi, JumpTap, Millennial Media as members, but also includes industry players like Microsoft, Yahoo and advertisers like Procter & Gamble, Unilever and MTV Networks.
Developers interested in using the policy can download it here.