iPad-Exclusive Newspaper The Daily is No Longer Just For iOS Tablets

The Daily, the iPad only digital newspaper that was launched with plenty of fanfare last year by both News Corp. and Apple is no longer an iPad exclusive.

As of this month, the newspaper will now be available on certain Android devices, thanks to a partnership between the Daily and Verizon Wireless, another one of the newspaper’s original launch parters.

The news may seem somewhat left-field considering News Corp. launched the app at a high profile event last February with Rupert Murdock touting the iPad’s influence on the development of the newspaper. Apple’s senior vice president of internet software and sales Eddy Cue also made a rare appearance at the event, taking the stage to praise the app.

The Daily acted as the test case for in-app subscription services that Apple later rolled out to all developers and publishers.

Given that it was the No. 3 top grossing iPad app for 2011 according to iTunes Rewind, in-app subscriptions for media products show promise. However, the app has failed to break even since its launch. In May, Inside Mobile Apps reported that the Daily had racked up more than 800,000 downloads, but had already lost more than $10 million. At the time News Corp.’s president Chase Carey revealed the company expected to lose $30 million on the newspaper in its first year, but the move to Android may signal that News Corp. is cooling on its desire to take losses on the property. In September, Bloomberg reported that The Daily was averaging about 120,000 weekly readers, far short of the 500,000 readers that the paper reportedly needs to break even.

According to our traffic tracking service AppData, so far this year The Daily has averaged somewhere between the No. 20 and 30 spots on the iPad top grossing apps chart.

The Android version of the digital newspaper will be available as a pre-loaded application on the Samsung Galaxy Tab 10.1 and the forthcoming Samsung Galaxy Tab 7.7 tablets. Existing Galaxy Tab 10.1 users will be able to download the app via a software update this month. Subscription rates for the Android version of The Daily will be identical to the iPad version’s, but Android users will subscribe month-by-month for $3.99, whereas iPad users pay $0.99 per week. Both platforms charge $39.99 for a one year subscription.

Applift_Thumbnail Sponsored Post

Read AppLift's 5 Steps to Successfully Market your Free-to-Play Game!

Tackle Free-to-Play's marketing and advertising challenges with AppLift's new eBook! Learn how to make the most out of all the distribution channels out there, both within and outside of the app stores, and acquire paying and loyal users for your game! Read Full Post.

Leave a Reply

2 Responses to “iPad-Exclusive Newspaper The Daily is No Longer Just For iOS Tablets”

  1. Inside Mobile Apps · Emerging top grossing iOS apps: Monster Galaxy, Action Movie FX and Run Roo Run says:

    [...] Daily – News Corp’s no-longer-iPad-exclusive newspaper The Daily kicks off our iPad charts in the No. 21 spot. Although launched on the iPad [...]

  2. News Corp shuttering iPad newspaper The Daily says:

    [...] was launched in Feb. 2011, and although it proved to be popular — the publication was the No. 3 top grossing iPad app last year according to the 2011 iTunes Rewind feature — the paper was unable to run profitably. News [...]

interested in advertising with inside mobile apps?

Social Media Jobs
of the Day

Web Developer

Mullen
Winston Salem, NC

Director of Social Media

Moosylvania
St. Louis, MO

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
WebMediaBrands
Mediabistro | SemanticWeb | Inside Network
Jobs | Education | Research | Events | News
Advertise | Terms of Use | Privacy Policy
Copyright 2012 WebMediaBrands Inc. All rights reserved.