Runkeeper: Being Featured in Android Market Can Boost Downloads Sevenfold
A featured spot in the Android Market on January 1 has boosted downloads for the fitness app Runkeeper by 673 percent, according to a blog post by the app’s developer.
While Runkeeper declined to share specific numbers with Inside Mobile Apps, the feature appears to have had a significant effect on its rankings and downloads. The app went from a ranking in the 20s of the Android Market’s health and fitness category to the No. 3 spot. Downloads for the app also spiked after the feature. The app’s Android listing now shows more than 1 million lifetime installs and an uptick that matches the time the feature went live.
Runkeeper did reveal that it had some idea that Google would be featuring its app, but it wasn’t told when or how the feature would take place.
Regardless of the type of app, being featured in the Android Market can translate to anywhere from 50,000 to 500,000 more downloads than usual. It really depends on the quality and stickiness of the app itself. While the specific criteria for snagging a feature on the Android Market or Apple’s App Store isn’t known, the going consensus among developers is to create a high quality app.
According to an answer on Quora posted by Fernando Delgado, a product manger for the Android Market, Google reviews apps proactively, and any apps with the potential for a feature are then throughly reviewed by a team of editors and staff.
January 6th, 2012 at 1:38 am
[...] Via IMA [...]
July 3rd, 2012 at 12:25 pm
[...] Android apps available, it’s easy to get lost in the crowd. One of the most reliable ways to drive downloads is landing one of the coveted featured positions in the Google Play store, but until now the [...]
July 7th, 2012 at 9:46 pm
[...] Google telah menarik unduhan dalam jumlah besar dalam waktu yang singkat seperti yang dialami oleh Runkeeper. Hal seperti ini tentu akan sangat menarik bagi para pengembang aplikasi [...]
September 20th, 2012 at 2:54 pm
[...] Although the impact of receiving such a prominent featured position in an app store varies depending on the store, the type of app being featured, and whether or not the app in question is free or paid, the endorsement almost always results in a significant spike in downloads. In January fitness app RunKeeper saw its downloads boosted by an eye-popping 673 percent after receiving a Billboard-style feature in Google Play. [...]
January 25th, 2013 at 9:01 am
[...] impact of app store features has been well documented before like fitness app Runkeeper boosting its download count by 673 percent after being featured in Google [...]
January 28th, 2013 at 6:23 am
[...] impact of app store features has been well documented before like fitness app Runkeeper boosting its download count by 673 percent after being featured in Google [...]
January 29th, 2013 at 7:23 am
[...] Runkeeper: 673% boost on downloads. article. [...]