Google’s Android Market Passes 400,000 Apps

Google’s Android Market began 2012 with a big milestone, passing more than 400,000 total applications available worldwide, according to European app tracking company Distimo.

Although Android Market took longer than Apple’s App Store to hit the 400,000 app mark — 39 and 37 months respectively — Android Market’s growth is accelerating faster than its rival’s, according to Distimo. It took Apple’s app store seven months to go from 300,000 to 400,000 apps, but only four months for the Android Market to do the same.

While Android Market may be gaining on iOS for now, findings from Flurry in December showed that for every new app planned for Android, three were in development on iOS.

The issue is that while Android’s reach is now growing faster than iOS in terms of smartphone sales or activations, the platform monetizes about one-fourth as well.

Another interesting trend Distimo found is that the overall percentage of free to paid apps is increasing. When Android Market hit 200,000 apps in April 2011, 60 percent of all apps were free. That number has now increased to 68 percent, largely due to the prevalence of the freemium business model on the platform, which goes hand-in-hand with Android’s lower conversion and monetization rates. As we reported earlier, Android apps typically make 24 cents for every dollar iOS apps do. Developers are far more likely to make their apps free and rely on advertising for revenue.

Distimo also found that while Google now has more than 100,000 active developers for its platform, the average number of apps published per developer has dropped. A year ago an Android developer published an average of five apps, but now the average is 4.1 apps.

At the beginning of December, Android Market passed another milestone, its 10 billionth app download. Consumers are now activating more than 700,000 Android devices a day.

KamaGames Featured Post Sponsored Post

KamaGames Publisher Gives $100k to game devs

KamaGames announces a new publishing program providing upwards of $100,000 to mobile game developers for soft launches. KamaGames is opening applications for the program with a focus on quality, rather than quantity. Read Full Post.

Leave a Reply

3 Responses to “Google’s Android Market Passes 400,000 Apps”

  1. Inside Mobile Apps · Google's Android Market passes 400000 apps … | pimproid.com says:

    [...] from: Inside Mobile Apps · Google's Android Market passes 400000 apps … This entry was posted in News and tagged apple, began-2012, big-milestone, market, passing-more, [...]

  2. Despite Google’s “Bouncer,” malware is still a threat on Android says:

    [...] are currently more than 400,000 apps on the Android market. Inside Mobile Apps [...]

  3. At $679,000 a day, Google Play makes an eighth of iOS App Store’s $5.41M daily revenue says:

    [...] contained more than 170,000 iPad apps and 550,000 thousand apps in total. Google Play passed the 400,000 app mark in the same [...]

interested in advertising with inside mobile apps?

Social Media Jobs
of the Day

Digital Media Production Assistant

Comedy Central
Santa Monica, CA

Marketing/Social Media Assistant

Education Social/Learning Network
Princeton, NJ

Social Media Manager

Comedy Central
Santa Monica, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about us | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions about | terms of use | privacy policy Mediabistro Inc. call (212) 389-2000 or email us