Android and iOS Downloads More than Double on Record Breaking Christmas Day
As predicted, Christmas Day was a great day for mobile developers, as app download totals for both Android and iOS set new records.
According to mobile analytics company Flurry, almost quarter of a billion iOS and Android apps were downloaded on December 25th this year – making the day the biggest in the history of both platforms. On average, 108 million apps were downloaded every day between December 1st and 20th this year, but on Christmas Day download volumes jumped 125 percent to 242 million apps. Developers sometimes see more than 10 percent of their annual of downloads in the last two weeks of the year around Christmas.
The download “primetime” for apps is between 7 and 10 p.m. and Christmas day proved to be no different as volumes spiked after consumers got away from family and turkey and settled down with their new presents. Between 8 and 9 p.m. alone on Christmas day almost 16 million apps were downloaded, double December’s average rate of about 8 million apps in the same time frame.
Overall, Flurry saw new device activations jump 353 percent on Christmas Day, with consumers all over the world unwrapping more more than 6.8 million smartphones, tablets and eReaders. A standard day in December 2011 recorded about 1.5 million new device activations. The previous record holder for single day with most device activations was Christmas day 2010, where Flurry recorded 2.8 million device activations.
December 27th, 2011 at 3:43 pm
[...] times the normal amount of iOS activations, and 12 times the amount of Android device activations. On Christmas Day alone, there were more than 6.8 million activations of new Android and iOS devices, a 353% jump over [...]
December 27th, 2011 at 6:46 pm
[...] Christmas day, the number of Android and iOS apps doubled from 108 million apps downloaded daily, to 242 million (125% increase). Samsung recently announced [...]
January 3rd, 2012 at 11:37 am
[...] downloads per week. Unsurprisingly, the busiest day of the week for downloads was this year’s record breaking Christmas Day, when consumers downloaded more than 242 million Android and iOS [...]
January 6th, 2012 at 5:08 pm
[...] Angry Birds Seasons and Angry Birds Rio on Android and iOS. According to statistics from Flurry, 242 million apps were downloaded on Christmas day, meaning that 1 in every 37 apps downloaded — 2.7 percent of all Christmas Day downloads [...]
January 23rd, 2012 at 10:58 am
[...] In November Google reported it had activated 200 million devices, which means consumers have activated an average of 770,000 devices a day since Nov. 15, a much higher number than previously announced by Google’s Andy Rubin, who said the platform was seeing 700,000 activations per day at the end of December. It’s likely the increase in activations is due to what proved to be a record holiday season for smartphones and tablets. According to analytics company Flurry, new device activations were up 353 percent on Christmas Day alone. [...]
February 29th, 2012 at 6:18 am
[...] and ensure consumers were able to find their apps on Christmas Day, which turned out to be the single busiest day in history for app [...]