Dream Zoo Helps Zynga Bump Its Daily Active Users on Mobile to 13M
Zynga had added almost 2 million new mobile daily active users in about a month according to new data that chief executive Mark Pincus shared with prospective investors ahead of next week’s expected initial public offering.
The company now has 13 million daily active users on mobile platforms, up from the 11.1 million users it was seeing on average per day through October, according to the most recent amendment of its IPO filing. Pincus revealed the numbers at an investors’ lunch a Reuters journalist attended.
In the third quarter ending in September, Zynga had 9.9 million daily active users on its mobile games, a number that was already a tenfold increase over what it had at the beginning of 2011, when its games had issues cracking the top 50 on the iOS top grossing charts. We don’t know for sure, but it’s possible that Zynga is second in daily active users only to Angry Birds developer Rovio, which last said it had 30 million daily actives. Outfit7, which says it has 70 million monthly active users, might potentially have as much or more than Zynga too.
Zynga last said it had 54 million daily active users overall through the third quarter, and AppData shows that the company currently has 51 million daily actives on Facebook. So if the company has reached 13 million daily actives on mobile, that implies that more than a quarter of Zynga’s daily actives are coming from Android and iOS.
That’s a win for the company as it tries to diversify its revenue stream and convince investors its success isn’t tied solely to Facebook. Zynga made 93 percent of its revenue from Facebook in the third quarter, according to its filing.
Out of the company’s 13 Android and iOS apps, Pincus singled out the success of Words with Friends, which has grown from two to 10 million users in just one year. (Those numbers conflate Facebook and mobile usage, however, so we’re not sure exactly how many daily actives the iOS and Android versions actually have.)
Currently Zynga has three titles in the iPhone top grossing charts – Poker by Zynga, Words with Friends and its newest game Dream Zoo, which has performed well since its official debut at the end of November. The company’s other new mobile game, Mafia Wars Shakedown hasn’t performed as well since it was released, and has dropped to the number 83 spot on the top grossing apps list according to AppData.
December 10th, 2011 at 3:34 pm
[...] has been on a recent roll with mobile, bringing the number of daily active users it has on Android and iOS to 13 million, up from 11.1 million per day on average in October. However, we are still hearing that internally [...]
December 15th, 2011 at 2:24 pm
[...] Zynga has recently launched Dream Zoo and ForestVille on mobile. The company has reached 13 million daily active users on Android and iOS, which is about one-quarter of its total usage every day. That suggests that [...]
December 16th, 2011 at 7:29 am
[...] Zynga has recently launched Dream Zoo and ForestVille on mobile. The company has reached 13 million daily active users on Android and iOS, which is about one-quarter of its total usage every day. That suggests that [...]
December 16th, 2011 at 8:12 am
[...] Zynga has recently launched Dream Zoo and ForestVille on mobile. The company has reached 13 million daily active users on Android and iOS, which is about one-quarter of its total usage every day. That suggests that [...]
December 18th, 2011 at 9:03 am
[...] Friends-maker Newtoy, and a promising launch in Dream Zoo have helped Zynga come around. It has 13 million daily actives on Android and iOS — a number that is sure to grow with the fracas around Alec [...]
February 7th, 2012 at 3:42 pm
[...] in the previous quarter, while monthly active users went from 22.1 million to 31.4 million. (Zynga, for comparison, said it had 13 million daily active users on mobile devices in December.) The number of in-app purchases rose to 1.52 million in the fourth quarter from 866,000 in the [...]
February 14th, 2012 at 3:49 pm
[...] As we mentioned in our coverage of Zynga’s fourth quarter earnings, mobile has been one of the fast-growing parts of Zynga’s business. On the company’s earnings call, CEO and founder Marc Pincus revealed that mobile users have grown five-fold to 15 million daily active users in 2011. That’s up from 13 million in December. [...]
February 14th, 2012 at 4:45 pm
[...] As we mentioned in our coverage of Zynga’s fourth quarter earnings, mobile has been one of the fast-growing parts of Zynga’s business. On the company’s earnings call, CEO and founder Marc Pincus revealed that mobile users have grown five-fold to 15 million daily active users in 2011. That’s up from 13 million in December. [...]
February 14th, 2012 at 6:19 pm
[...] As we mentioned in our coverage of Zynga’s fourth quarter earnings, mobile has been one of the fast-growing parts of Zynga’s business. On the company’s earnings call, CEO and founder Marc Pincus revealed that mobile users have grown five-fold to 15 million daily active users in 2011. That’s up from 13 million in December. [...]
February 14th, 2012 at 11:30 pm
[...] mobile users have grown five-fold to 15 million daily active users in 2011. That’s up from 13 million in December. That’s an addition of 2 million users in the past month, and an addition of over 5 million [...]
April 11th, 2012 at 8:49 am
[...] company has reached 13 million daily active users on Android and iOS, which is about one-quarter of its total usage every [...]