Android Crosses 10B App Installs, Grows at 1B Downloads Per Month
Google said mobile app installs on the Android platform have now crossed 10 billion and the store is now seeing 1 billion installs per month.
To put this in perspective, Android’s first billion app downloads took 20 months, the second billion took five months and the third billion took two months. Apple’s latest numbers are 18 billion downloads for iOS apps and 1 billion downloads per month, released at the iPhone 4S launch in October. Apple’s monthly download rate is probably still higher than Android’s, especially with the new iPhone. But they’ll likely reach parity soon.
As a celebration, Android is discounting certain apps to 10 cents like Glu Mobile’s Deer Hunter, Asphalt 6 HD, Color & Draw for Kids, Endomondo Sports Tracker Pro, Fieldrunners HD, Great Little War Game, Minecraft, Paper Camera, Sketchbook Mobile, Soundhound Infinity and Swiftkey X. (It’s worth mentioning though that this is a kind of silly way to celebrate since many Android developers choose not to go the paid app route anyway. Also, Glu Mobile has gone deep on the freemium business model for the last two years or so.)
Google didn’t share any new numbers on device activations or give any detail on the geographic breakdown of downloads. The company also didn’t go into how well payments are performing for developers. The latest stats on device activations came about two weeks ago at Google’s music event when the company said Android had seen 200 million cumulative activations.
December 7th, 2011 at 7:32 am
how many of these 10B downloads were games? or does app=game now?
December 7th, 2011 at 8:10 am
Google didn’t share any data on categories. :) Sorry! They were probably mostly games, I’m betting.
December 13th, 2011 at 1:59 am
[...] sehen gerade, wie die App-Ökosysteme florieren, gerade kam die Meldung heraus, dass mittlerweile 10 Milliarden Android Apps heruntergeladen wurden und dass momentan 1 Milliarde Apps pro Monat installiert werden, was [...]
January 4th, 2012 at 10:36 am
[...] the beginning of December, Android Market passed another milestone, its 10 billionth app download. Consumers are now activating more than 700,000 Android devices a day. Inside Mobile Apps [...]
January 20th, 2012 at 11:27 am
[...] the Android Marketplace had passed 11 billion total downloads, just over a month after passing the 10 billion download mark. Inside Mobile Apps [...]
June 1st, 2012 at 6:00 pm
[...] copies. The article did not detail how many of those copies were sold as part of the Google Play 10 billion downloads sale that discounted the game to $0.10 in December [...]
September 26th, 2012 at 4:02 am
[...] was reporting its app store store was seeing more than 1 billion downloads a month and had passed 10 billion lifetime downloads. By June 2012 Google reported Google Play had passed 20 billion [...]
October 4th, 2012 at 2:31 pm
[...] Google’s savvy use of sales to promote app purchases. In the past 12 months the company has tied three milestone app store events to massive sales that discounted the price of popular paid titles to [...]