App Updates, New Releases May Be Delayed or Unavailable During Christmas Week, Apple Warns

Developers planning seasonal releases or updates better have them ready to go by mid-December or so. Apple is telling developers that iTunes Connect will be shut down from December 22 to December 29.

During that time, developers won’t be able to deliver updates or access iTunes Connect, according to an e-mail Apple sent iOS developers today. On top of that, releases of brand-new apps will probably be delayed and so will pricing changes. So developers planning post-Christmas sales would do better to wait until after the 29th for the new year.

“We strongly recommend that you do not schedule pricing changes through the interval pricing system in iTunes Connect that would take effect from December 22 through December 29,” Apple told developers in an e-mail. “We also recommend that you do not schedule any apps to go live during the shutdown.”

If developers do plan pricing changes during Christmas week, their apps might become unavailable for purchase.

Apple did this last year and the year before, so this is a typical holiday break.

AppData - Facebook application stats and data from Inside Network

Leave a Reply

2 Responses to “App Updates, New Releases May Be Delayed or Unavailable During Christmas Week, Apple Warns”

  1. Inside Mobile Apps · This is The Biggest Week of The Year in Downloads For Mobile Developers says:

    [...] developers have to prepare well in advance for the Christmas to New Years’ week because Apple’s annual shutdown for new apps and updates lasts until December 29. So most of the more experienced developers pushed their seasonal content out after Thanksgiving [...]

  2. Christmas sends mobile marketing costs to a record, Fiksu says says:

    [...] spending binge in the middle of the month was critical because Apple freezes app store submissions and updates during Christmas week. Fiksu’s says spending and traffic doubled in the final week of December as studios competed [...]

Inside Mobile Apps Sponsors
InMobi W3i Softlayer AdColony SponsorPay Applovin 6waves TinyCo
Featured Company
Jobs of the Day

King.com
Stockholm, Sweden

TheMcGraw-HillCompanies
New York, NY

MacNeil / Lehrer Productions
Arlington, VA

More Research & Info from Inside Mobile Apps

Sign up for free email updates.

 

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Virtual Goods
WebMediaBrands
Mediabistro | SemanticWeb | Inside Network
Jobs | Education | Research | Events | News
Advertise | Terms of Use | Privacy Policy
Copyright 2012 WebMediaBrands Inc. All rights reserved.