Glu Mobile Acquires Griptonite, Blammo Games for Stock, Earnouts Worth More Than $50M

Glu Mobile said today that it acquired two studios, Griptonite Games and another company it had previously partnered with, Blammo Games.

Like many other mobile game developers including Zynga and Electronic Arts, Glu is trying to boost the number and quality of titles it can roll out through a combination of acquisitions and partnerships. Other mid-size and smaller companies like Crowdstar and TinyCo have built funds where they finance titles from up-and-coming developers.

Glu says Kirkland, Washington-based Griptonite will double the company’s internal capacity with 200 more employees (some of whom are in India). The company paid for the acquisition with 6.1 million shares of stock worth $28.1 million at today’s share price.

“The opportunity — at the stroke of a pen — to nearly double studio capacity at a great price was obviously something we initially looked at,” said chief executive Niccolo de Masi in today’s earnings call, where Glu Mobile said it pulled in $9.4 million in smartphone revenue this quarter. The company, which has been making a difficult transition over the past few years from feature phone to smartphone revenue, still produced a net loss of $1.75 million.

De Masi stressed that this doesn’t herald a string of acquisitions.

“This is not the beginning of a roll-up strategy,” he said. “You can take this as a one-off  because we feel we have all of the assets we need to get through to profitability.”

Blammo Games will bring know-how in casual, social and mobile gaming. The two companies had already worked together through Glu’s gPartners program where both companies would collaborate on design, development, marketing and distribution. The Toronto-based company is run by Christopher Locke, who helped produce titles like Beeline Interactive’s Smurf’s Village and Zombie Cafe.

Glu is paying 1 million shares of common stock, worth $4.6 million at today’s share price, and up to 3.3 million more shares (worth $15.2 million at today’s price) for Blammo if the company meets certain earnout targets. Glu also allocated more than 1 million shares to retain and incentivize the new employees coming on-board from the acquisitions.

Inside Social Apps

Mediabistro Event

Facebook Joins Inside Social Apps Event

In the past few weeks, we’ve added industry insiders from Facebook, Chartboost, Tango, Tilting Point, PlayHaven, Paltalk, and more to the speaking roster of Inside Social Apps, June 6-7 in San Francisco. You’ll learn strategies for success with experts like Deb Liu, Product Manager at Facebook. Register now and save $200. 

Leave a Reply

10 Responses to “Glu Mobile Acquires Griptonite, Blammo Games for Stock, Earnouts Worth More Than $50M”

  1. 每日观察:关注ZeptoLab自主发行《割绳子》继集版(8.3) | GamerBoom.com 游戏邦 says:

    [...] Glu is paying 1 million shares of common stock, worth $4.6 million at today’s share price, and up to 3.3 million more shares (worth $15.2 million at today’s price) for Blammo if the company meets certain earnout targets. Glu also allocated more than 1 million shares to retain and incentivize the new employees coming on-board from the acquisitions.(source:insidemobileapps) [...]

  2. Glu Mobile Restructures With Departures For Several Marketing, Creative Executives says:

    [...] Mobile has had a major restructuring following the acquisition of two gaming studios, as the company continues to ramp up its smartphone gaming [...]

  3. Короткой строкой | inSocialplay — блог о социальных играх, социальных сетях и социальных медиа says:

    [...] определенного типа компанией Apple. Кроме того, Glu купила две мобильные студии помельче: Griptonite Games и Blammo [...]

  4. Claritics | Social gaming continues to soar says:

    [...] to be outdone, the mobile gaming sector was also busy last week, with Glu acquiring not one but two mobile games developers — Griptonite Games and Blammo Games — and [...]

  5. This Week’s Headlines From Across Inside Network says:

    [...] Glu Mobile Acquires Griptonite, Blammo Games for Stock, Earnouts Worth More Than $50M [...]

  6. New Hires in Mobile: Backflip Studios, Beeline Interactive, Big Fish Games, & More says:

    [...] Artist — Settimi joins Glu Mobile this week. He was previously an environment artist for recently acquired Griptonite [...]

  7. New Hires in Mobile: Atari, Backflip Studios, EA Mobile & More says:

    [...] Sean Fear, Associate Producer — Fear joins Glu Mobile this week. He was previously an associate producer under the acquired Griptonite Games. [...]

  8. New Hires in Mobile: Atari, Backflip Studios, EA Mobile & More | Andy Knott | Digital Business Advisor & Consultant says:

    [...] Sean Fear, Associate Producer — Fear joins Glu Mobile this week. He was previously an associate producer under the acquired Griptonite Games. [...]

  9. Inside Mobile Apps · Glu Mobile’s Smartphone Revenues Climb to $9.7M in Third Quarter says:

    [...] Glu said it may bring in between $16 and 17 million in revenue this quarter, based on non-generally accepted accounting principles. Smartphone revenue may come in at between $11.5 and $12 million while Glu’s net loss may widen to between $6.3 and $7.2 million. The company said the two acquisitions will start to pay off next year, when Griptonite will bring six titles to market in the first half. Blammo will start shipping games aroun… [...]

  10. Inside Mobile Apps · Emerging top grossing apps: Tiny Tower, Zoosk and Stardom says:

    [...] charts with its newest game, Stardom: The A-List. Developed by Blammo, the studio Glu Mobile acquired back in August, the game is this week’s No.47 highest grossing iPad app. The game is a tabloid-news inspired RPG [...]

interested in advertising with inside mobile apps?

Social Media Jobs
of the Day

Web Developer

Lincoln Center for the Performing Arts
New York, NY

Senior Manager Social Media

Discovery Communications
New York, NY

Marketing Services Manager

McMurry/TMG
Washington, DC

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
WebMediaBrands
Mediabistro | SemanticWeb | Inside Network
Jobs | Education | Research | Events | News
Advertise | Terms of Use | Privacy Policy
Copyright 2012 WebMediaBrands Inc. All rights reserved.