Android Platform Rounds Up Another Billion App Installs in Two Months
It took Google 20 months to reach the first billion installs for apps on the Android platform. Then five months for the second billion. And in Google’s first-quarter earnings call today, senior vice president for commerce and local Jeff Huber said the platform had reached its third billion in two months.
Google also said that app installs are up by 50 percent quarter-over-quarter. In comparison, Apple reached its 10 billionth download in January 2011, up from its 1 billionth download in April 2009.
Other mobile statistics from today’s call:
- Android is seeing 350,000 device activations per day.
- More than 500,000 advertisers are using click-to-call ads, which include a phone number that users can dial directly from the ad.
- More advertisers are turning to mobile-only campaigns instead of bundled campaigns. Advertisers on average see their mobile click-through-rate increase by 11.5% when they run a mobile only campaign. Google mobile advertising now also allows targeting to tablet devices.
April 17th, 2011 at 9:51 am
[...] Android Platform Rounds Up Another Billion App Installs in Two Months [...]
July 14th, 2011 at 2:08 pm
[...] a total of more than 6 billion times to date — that’s double the three billion it reported last quarter. The first billion took 20 months, and the second billion took five months, so clearly growth is [...]
July 14th, 2011 at 3:38 pm
[...] Google chief executive Larry Page said today Android has done 6 billion cumulative installs up from 3 billion during the last quarterly earnings call exactly three months ago. Likewise, Apple said last week that it had done 15 billion downloads on July 7 up from 10 billion [...]
December 6th, 2011 at 10:00 am
[...] Android’s first billion app downloads took 20 months, the second billion took five months and the third billion took two months. Apple’s latest numbers are 18 billion downloads for iOS apps and 1 billion per month, [...]