Android Marketplace’s In-App Billing Finally Out To Consumers Next Week

In what may kick off a financial boom for Android developers, Google said today that in-app billing will finally roll out to consumers next week. The feature, announced in January, has been in beta for the last two months.

Google’s in-app billing comes at a time when mobile developers are moving away from paid apps to free ones selling virtual goods; nearly half of the top-grossing apps on iOS are now free. But Android developers have yet to offer in-app purchases because Google has delayed the launch of in app billing for several months. Coupled with Android’s exploding market share, next week’s launch may jump start an era where developers start to earn more on Google’s platform than on Apple’s. Rovio Mobile, the Finnish developer that makes Angry Birds, told us recently that its Android revenues now roughly match iOS.

Developers can now upload and do end-to-end testing of their apps in the marketplace, in addition to crate product catalogues and set prices. They will be able to test live transactions as if they are real users.

While Google will handle payments and fraud, developers will need to store and deliver their digital content and handle refund requests.

AppData - Facebook application stats and data from Inside Network

Leave a Reply

Inside Mobile Apps Sponsors
W3i AdColony SponsorPay Softlayer Applovin TinyCo 6waves
Featured Company
Jobs of the Day

Urban Decay Cosmetics
Newport Beach, CA

Remedy Health Media
Arlington, VA

More Research & Info from Inside Mobile Apps

Sign up for free email updates.

 

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Virtual Goods
WebMediaBrands
Mediabistro | SemanticWeb | Inside Network
Jobs | Education | Research | Events | News
Advertise | Terms of Use | Privacy Policy
Copyright 2012 WebMediaBrands Inc. All rights reserved.