Angry Birds Revenue From Android, iOS Now Roughly Even, Rovio Says
In another bellwether for Android’s growing impact on the mobile gaming industry, Angry Birds is producing roughly even revenue from both Google’s platform and iOS, says its recently-funded maker Rovio.
With Android gearing up to launch in-app payments later this year and its growing market share, expect this trend to accelerate. The company said in December that it expected to make $1 million per month from Android by the end of 2010. (For a longer interview on Rovio’s strategy in 2011, click here.)
However, there are a couple factors to consider:
1) We’re comparing a platform with primarily one-off revenue to a platform with continuous revenue. On iOS, Angry Birds monetizes mostly through paid downloads. Now that the app has seen about 100 million installs across all platforms, Rovio is not getting the same initial bump in paid download revenue from Apple’s app store. On Android, the company doesn’t offer paid Angry Birds apps, but sees recurring revenue from advertising.
2) Android’s pool of apps is smaller and less competitive with only 150,000 apps to Apple’s 350,000. In fact, Angry Birds advertising inventory is so large that it equals AdMob’s inventory from 2 1/2 years ago. It’s so enormous that other AdMob-dependent developers have told us that it’s hard for them to fill their inventory because Rovio’s titles absorb so much.
3) The sheer number of users is starting to work in Android’s favor. Android recently overtook Blackberry-maker RIM as the leading smartphone platform in the U.S. in January, according to Comscore.
March 13th, 2011 at 2:55 pm
[...] In the long-run, Rovio, will be move to HTML5 like other game developers. Interestingly enough though, Vesterbacka said Angry Birds is now making as much money from Android as it is from iOS. (You can read more about that here.) [...]
March 15th, 2011 at 7:26 am
[...] Angry Birds Revenue From Android, iOS Now Roughly Even, Rovio Says “We’re comparing a platform with primarily one-off revenue to a platform with continuous revenue. On iOS, Angry Birds monetizes mostly through paid downloads. Now that the app has seen about 100 million installs across all platforms, Rovio is not getting the same initial bump in paid download revenue from Apple’s app store. On Android, the company doesn’t offer paid Angry Birds apps, but sees recurring revenue from advertising.” [...]
March 22nd, 2011 at 2:47 pm
[...] 3) In what will be a big attraction for its store, Amazon is giving away Rovio’s latest title Angry Birds Rio, a tie-in with a Twentieth Century Fox feature film (reviewed here today). They’re also providing ad-free versions of Rovio’s Angry Birds and Angry Birds Seasons. This was probably the result of an eight-figure deal between the two companies. Rovio said to us recently that its Android revenues are now roughly even with iOS. [...]
March 29th, 2011 at 5:50 pm
[...] for apps from Apple, it seems obvious that there is more money to be made there. Rovio recently stated that they make about the same from the Apple and Android stores. [...]
April 3rd, 2011 at 8:04 am
[...] treasured anecdotes are also sounding dated as big-time game developers like Spacetime Studios and Rovio announce bigger Android revenues, Google works to improve the payment options in its market and [...]
July 1st, 2011 at 3:44 am
Mi si e cancellato angry bird ora ho tt i livelli bloccati ma ho sempre i risultati ma nn posso andare avanti