Appboy, which focuses on marketing automation for apps, has announced the launch of its install attribution feature, which helps marketers identify the steps a user has taken before downloading an app. When this new technology is used alongside Appboy’s existing user segmentation tools (and other products), companies can specifically target users based on their app install sources, and therefore communicate with them as effectively as possible going forward.
JumpStart has today announced the launch of Penguins of Madagascar: Dibble Dash on iOS and Android devices. Based on Dreamworks’ upcoming Penguins of Madagascar film (which hits theaters November 26), the game mixes elements from an endless runner with mathematical equations to create an educational experience in keeping with JumpStart’s focus. In the game, players run as far as they can as the four penguins, and can save any lost penguins by solving math problems.
NHN Entertainment has announced the launch of Help Me Jack: Atomic Adventure on Android devices. The free-to-play hack-and-slash experience takes players to a version of planet Earth that has been rocked by a mysterious explosion at a nuclear plant. The world is now populated by mutants, and players need to locate missing scientists, while defeating these mutants, to save the day.
User acquisition and marketing company Fiksu has released its indexes for October 2014, which show the full impact of the release of the iPhone 6 and iPhone 6 Plus, as well as Apple’s iOS 8 operating system. The App Store Competitive Index, which tracks the average number of daily downloads for the top 200 free iPhone apps in the US, hit an all-time high in October, at 7.8 million. That’s an increase of 42 percent over September and an increase of 39 percent year-over-year.
In support of World AIDS Day, Apple has transformed the front page of the iTunes App Store, partnering with a number of developers to highlight (RED)-specific versions of their apps on iOS devices. From now until December 7, 2014, each time a user purchases a (PRODUCT)RED participating app (or in-app content within those apps), 100 percent of the proceeds go to the Global Fund to fight AIDS.
First announced in July 2014, Amazon Game Studios’ Tales from Deep Space is now available to download on Kindle Fire tablets. The game takes players to a space station called Big Moon, where they’ll jump into the shoes of traveling salesman E, alongside a luggage drone named CASI. Upon arriving on Big Moon, players discover the station’s computer system is offline and E is robbed, leading players on a mission to recover E’s stolen property. Things quickly go from bad to worse for E, as his quest turns into one of discovery, surrounding the station’s mysteries.
It’s the time for sitting around the table and sharing thoughtful words in The Simpsons: Tapped Out, as a Thanksgiving update has been launched in our virtual Springfields. This update sees players completing new quests and unlocking new character costumes for some of Springfield’s most famous citizens, while Homer learns the true meaning of Thanksgiving (or maybe not).
Dragonvale developer Backflip Studios has announced the launch of Ninjump Dash on iOS and Android devices. The game is the newest installment in the popular Ninjump franchise, which includes titles like the original Ninjump and Ninjump Rooftops. Here, the focus is on multiplayer gameplay, as users can compete against friends and strangers alike in four-person multiplayer races.
Among the many weather apps available on mobile devices, Ben Lisbakken’s Weather or Not aims to offer something different: an experience that helps users “visualize the weather” and understand how it will impact their day-to-day activities. To do so, data from The Weather Channel is combined with a user’s calendar, which allows them to see the expected weather conditions for each task they have planned throughout the day.
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