Digital delivery platform ironSource is touting the success of its Stickeez native ad format, which reportedly boosts ad revenue for app developers by 20 percent. Stickeez is the latest mobileCore ad format, and offers a small, non-aggressive, non-incentivized advertising unit, which can be integrated to match the look and feel of a developer’s app. The ads prompt users to action, displaying mobileCore offers, or showing them other apps they might be interested in downloading.
EA Mobile has launched a whimsical Easter update in The Simpsons: Tapped Out, bringing a series of quests to players and challenging them to learn just how the Easter Bunny became associated with laying eggs. What’s more, the bunnies in Springfield aren’t the nicest creatures around, so players must grab a bunny stunner to make it through this event in one piece.
Restaurant reservations platform Table8 has officially launched on iOS and Android devices, giving users a hassle-free way to score tables at popular restaurants, without the need to reserve their spot days or weeks in advance. Now available in the San Francisco area, Table8 supports both restaurants and consumers with its fee-based service.
Chinese gaming company Hoolai Games is hoping to become a breakout developer in 2014, as it continues to experience large growth in revenue in its games on iOS, Android, Tencent and other platforms. For Q1 2014, Hoolai tripled its revenue quarter-over-quarter, with the Chinese version of its Wartune strategy RPG accounting for more than 40 percent of the company’s mobile revenue to start 2014.
Temple Run 2 developer Imangi Studios has announced an Easter update for its popular mobile endless runner (our review), as well as new support for cloud syncing of save files and a “Save Me Wheel” for bonus prizes. The cloud support update is available now on iOS, and will come to Android and Windows next week.
Taipei, Taiwan based Esobi has released its news-reading app newsXpresso on Android devices, which looks to offer a “news snacking” experience to users. newsXpresso offers localized content for 20 global regions, from the US and Canada to Spain, Sweden and Russia. The platform is designed with a magazine-inspired interface, and provides news stories across a variety of categories.
Xtrem Snowboarding developer Yamago has announced the launch of its newest mobile title, Hilomi, on iOS and Android devices. The side-scrolling platformer stars Hilomi, a little girl with big dreams, who wishes to travel the world taking pictures of every animal she can find. In each level, players will need to solve puzzles to find animals, with the game offering five different worlds for exploration.
Mobile apps analytics company Localytics has released its latest study, analyzing the amount of time between app use and app abandonment. The “app churn rate” study measured the likelihood users were to completely abandon apps, in relation to the number of times they open apps in the first week after downloading them.
Stylekick has announced the launch of its updated fashion platform on iPhone. Since launching last fall, the Stylekick app has been updated with thousands of new looks, a redesigned user interface, app performance improvements, and support for sharing items on social networks. In this new version, iPhone users can like and share their favorite clothing items and accessories, as well as receive recommendations based on their tastes.
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